* ALL FEATURES ARE COPYRIGHT PROTECTED AND BELONG TO THE MAGAZINE THAT
COMMISSIONED THE WORK. UNDER NO CIRCUMSTANCES MUST THIS CONTENT BE
USED ELSEWHERE BY ANY OTHER PARTY.High Style magazine, January
2005: Feature on mobile technology and the business traveller
Business travel isnt nearly as glamorous as people think. It can be
lonely, tiring, and many company executives complain that they rarely
see more than the airport departure lounge or the inside of their
hotel.
Or thats how it used to be. Now, however, thanks to advances in
mobile technology, business travellers can work as effectively from
beside the hotel pool, aboard a yacht or while sipping a mocha latte
at a local taverna, as they could from their hotel room or conference
facilities, or indeed their own office.
Clem Chambers, CEO of financial Web services specialist ADVFN, even
managed to trade international shares while on a gondola in Venice
recently.
The companys PDA Mobile service delivers live financial
information to mobile phones and personal digital assistant (PDA)
devices, so that executives can check share prices in real time when
away from the office. In the past, people have often sold their
shares before going away on business because they wouldnt be able to
get a feel for the market as easily without constant access to
prices, Chambers explains..
With the ADVFN service, however, travellers can track the movement
of share prices over the course of a day, enabling them to make astute
buy or sell decisions as though they were at their desks with access
to live news feeds. Customers can choose to subscribe to a mini Web
site, which allows them to quickly browse charts using a portable
device, or receive real-time quotes by SMS message to their mobile
phones. The former option costs 29 a month, the latter 25 pence per
quote.
Meanwhile, Mike Tobins PDA synchronises his PDA with his companys
MS Exchange server every five minutes when he is away from the office,
allowing him to be up to date with his business as soon as he gets off
a plane. I respond to my emails and make my calls in the cab on my
way to the meeting Im going to. This means I can claw back some time
to explore the region when the meeting has finished, he says.
Tobin is CEO at an IT services company, Redbus Interhouse, which
provides business applications and IT services from data centres in
London, Paris, Milan, Frankfurt and Amsterdam. This role requires him
to be on the move constantly. As a busy company principle, though,
Tobin cant afford to waste time finding his way around a new
destination, so another facility he values is a handy new device that
enables him to turn his PDA into a satellite-based navigation system.
The product, TomTom Navigator, is a GPS (global positioning system)
receiver and software package that communicates with mobile phones or
PDA devices using Bluetooth [a fast wireless connection that enables
data transfer between two adjacent devices]. Says Tobin, I just keep
the receiver in my top pocket and my PDA guides me around the town.
Tobin is very choosy about the hotels he stays in too, as he likes
to catch up with the office when jetlag leaves him unable to sleep, so
that his daylight hours are less pressurised. This relies on being
able to dial into his companys network or the Internet from his hotel
room.
I would never stay in a hotel that didnt offer high-speed access
in the room, he says, recalling how productively he spent his night
hours in Washingtons Intercontinental hotel on a recent trip.
Generally I try to stay awake as long as I can on the first night so
I can adjust to the local time the next day, so as soon as I got to my
room I logged on to the Internet via the free wireless network and was
able to work as though I was in my own office.
Being able to do this while outside the hotel room offers even more
freedom, which is why many hotels are now implementing what are known
as WiFi hotspots right across their premises. Already prevalent in the
US and the UK, with take-up starting to spread through Europe, these
high-speed wireless communications hubs enable anyone within a
reasonable radius to connect to the Internet or their office network
at a very high data access speed, without having to physically plug in
their laptop.
Where such facilities are provided throughout a hotel, business
customers are able to remain connected whether they are in a meeting,
waiting for someone in the hotel reception, watching a sports match in
the bar, or relaxing by the pool. Many airports, train stations and
city-based cafes now offer WiFi facilities too, making it easier and
easier for business travellers to be just as productive when they
leave the hotel grounds.
The difference between WiFi connectivity and the GPRS and 3G
high-speed data connectivity services provided to mobile phones (and
to PDAs with GPRS or 3G adapters) is the speed of the network
connection. While GPRS is now widely available, its data connectivity
speeds rarely exceed about 40 kbits/sec, whereas a WiFi hotspot
provides true broadband speeds of 300 kbit/sec, making Internet
access and data download effortless.
Until such connection speeds are more ubiquitous, most mobile
business applications that are being taken up in any volume are
light applications - demanding only modest levels of data transfer.
This is where Blackberry devices have done extremely well. These
allow executives to receive emails automatically on their PDA or
mobile phone. With Blackberry and applications like it, users are sent
a light version of their emails (without large attachments, for
example), so they can scan them quickly and reply to any that are
urgent. Anything else can be dealt with when closer to a faster
connection, or back at the office.
Blackberry has done a great job of raising peoples expectations
about what can be done in a mobile environment, says Simon Green,
sales manager at UK mobile technology specialist ESE. Now people want
more.
He points to ConnectAnywhere as an example. This is a
software-based service available on PDA devices such as HPs new iPAQ
h6340 (which combines a mobile phone with Windows Pocket PC
functionality), and the h4700 (which has a high-quality screen
designed for easier Web browsing). Designed to support both GPRS and
WiFi connectivity, ConnectAnywhere enables travelling executives to
access critical business information while waiting for a flight, in
the back of a taxi, with a customer or even on the beach.
The technology, which ESE provides as a complete, managed service
at a cost of 1.75 per day per user (including the handsets), could be
used to give business travellers rapid access to anything from email
to customer management software.
Another application with great appeal to busy business travellers is
unified messaging software that pulls together business messages of
all types (emails, faxes and office-based and mobile phone voicemails)
so that these can be reviewed together as a single set of messages
using the most appropriate medium at the time. Sophisticated solutions
enable voice messages to be converted to emails, or vice versa, and
faxes to be turned into email attachments that can be printed out
locally. This makes message management and message filing much easier.
Alcatels OmniTouch software (which costs about 140 per user, for
each of three possible modules) provides all of the above
functionality, enabling business travellers to access all messages on
the device of their choice. It also includes clever filtering and
message management facilities, so that users can choose to divert some
calls, and record others. As well as making it easier for business
travellers to keep in touch wherever they are, this also enables them
to mask when they are away if this is important.
Whats even more exciting is that these solutions really are just
the tip of the iceberg in terms of what will soon be available.
Business travellers already have more freedom than theyve ever
enjoyed before - to function at 100% of their capacity no matter where
they are - but as mobile connectivity speeds become faster and more
prevalent, the range of portable business productivity applications
coming onto the market will know no limit. Without being tied to an
office or hotel room, executives on the move will be able to manage
customer data, file reports, host virtual conferences, discuss and
present Powerpoint slideshows, and clinch complex deals.
With their business in their briefcase, perhaps travelling
executives will find themselves able to recapture the magic of foreign
trips, sneaking a camera, beach towel and tourist guide into their
overnight bag among the suits and paperwork.
Optional box copy:
Other handy mobile tools to seek out:
- The DocuPen from Plano Systems - a handheld scanner in
the form of a pen, which can scan an A4 document in just four
seconds, to be later downloaded and saved, or printed
- Logitechs Digital Writing System a pen which enables
handwritten notes to be captured and stored digitally, for on-screen
editing and archiving
- A voicemail to text service from SpinVox, so you never
have to listen to voicemail again
- The latest smart mobile phones and combined mobile
phone/PDA devices, including the Nokia 9300 Communicator, the
Motorola MPx, the Panasonic X700, the Orange SPV C500, the palmOne
Treo 600, the Sony Ericsson P900, the Sendo X and the Samsung D710
- Other Blackberry-like applications such as Vistos
ConstantSync, providing mobile email and more
GPRS and 3G mobile data cards that give PDAs and laptops the
ability to receive data wirelessly using the high-speed mobile phone
networks that are now becoming available in more regions. Try
Vodaphones Mobile Connect data card or Oranges 3G Mobile Office
Card.
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